|
|
Tricia Parks To Keynote
Inaugural INSTEON Development and Technology Conference
Parks Associates Founder and CEO to Advise Companies to
To Look Beyond the Living Room if They Want to Own the Digital Home
IRVINE, Calif. � March 28, 2006 � The INSTEON� Alliance announced today that
Tricia Parks, founder and CEO of Parks Associates, will deliver the keynote address for
its inaugural INSTEON Development and Technology Conference being held in
conjunction with Parks Associates� signature event, CONNECTIONS�: The Digital
Home Conference & Showcase.
Parks Associates projects that revenues for home control systems (of all types) will grow
8% - 9% per year and reach more than $3 billion by 2009. Parks will address the need for
all companies � from silicon providers to consumer electronics manufacturers that are
banking on a slice of the digital home market � to look at market opportunities beyond
the living room. To fulfill the vision of a completely connected home, companies need to
evaluate how and if home control fits into their home networking strategies.
�While companies are naturally acting to seize opportunities offered by a new round of
entertainment options and benefits, there are also multiple opportunities beyond
entertainment,� says Parks. �Long term winners will embrace technologies that fulfill
consumers� expectations for a truly connected home; one that includes but is not limited
to networked entertainment and computing devices. This also represents an approach for
the next several years for differentiation to consumers deciding which entertainment
approaches to adopt.�
Parks Associates is a market analysis and research company dedicated to providing
meaningful information and counsel to companies offering technology-based products
aimed at improving people�s lives. Parks presents worldwide on consumer trends, market
requirements, and industry structure, with an eye to meshing visionary and progressive
ideas to consumer needs and wants.
The INSTEON Alliance consists of more than 700 member companies and developers
that are implementing the INSTEON wireless home control technology that leverages the
powerline to offer the most cost effective, reliable and simple-to-use platform for
consumer electronics products. INSTEON technology is the award-winning home control
networking technology created by SmartLabs.
�Our conference will provide companies competing for the digital home an
understanding of what will drive consumers to adopt home control,� said Joe Dada,
founder and CEO of SmartLabs. �We decided early on that for home control to reach the
mass market, it needed to be based on a technology that made it reliable, affordable and
simple to use. This is why INSTEON leverages wireless RF and the powerline. In the
home, there are simply too many places where wireless alone won�t work.�
Decision makers evaluating home control and the future of the connected home are
invited to attend the INSTEON Development and Technology Conference on May 2,
2006, at the Santa Clara Convention Center in Santa Clara, Calif. The cost is $750 for the
conference and includes admission to Day 2 of CONNECTIONS. Online registration is
available at www.parksassociates.com. Attendees need not be INSTEON Alliance
members.
For more information about INSTEON, the INSTEON Alliance and its inaugural
Development and Technology Conference, please visit www.insteon.net.
Members of the press interested in attending the event, please contact Michelle Laird at
503-705-4577 or email pr@smartlabsinc.com.
About INSTEON
INSTEON delivers a dual-mesh (wireless and powerline) networking technology
optimized for home management and control. Simple, affordable and reliable, INSTEON
links together core home systems such as lighting, security, comfort control, consumer
electronics, appliances and safety sensors for remote monitoring and control. All
INSTEON devices are peers, meaning any device can transmit, receive and repeat other
messages without requiring a master controller or complex routing software. Adding
more devices makes an INSTEON network more powerful by virtue of a simple protocol
for communication retransmissions and retries.
About SmartLabs Inc.
Founded in 1992, SmartLabs, Inc. is the world�s leading authority on electronic home
improvement and automation. SmartLabs is organized into three divisions: Smarthome
Direct, which includes Smarthome.com, �the Amazon of electronic home improvement�
(Newsweek, 2004); SmartLabs Design, creators of best-in-class home control products;
and SmartLabs Technology, the pioneering architects of INSTEON. SmartLabs�
INSTEON Alliance offers a focused community for developers to incorporate the
INSTEON standard into their products. SmartLabs products are sold to an international
customer base via the Web, phone and retail outlets, as well as to professional dealers and
installers through SmarthomePro. The company�s online catalog can be found at
www.smarthome.com; information regarding INSTEON can be found at
www.insteon.net. SmartLabs is headquartered in Irvine, Calif.
|
|
View Cart 
