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Rob Enderle Named Keynote Speaker for
Inaugural INSTEON Development and Technology Conference
President and Principal Analyst with Enderle Group Addresses
How to Build a Perfect Storm for Home Automation
IRVINE, Calif. – April 12, 2006 – The INSTEON™ Alliance announced today that Rob
Enderle, president and principal analyst with Enderle Group, will deliver a keynote
address for its inaugural INSTEON Development and Technology Conference May 2,
2006 at the Santa Clara Convention Center.
Enderle, who has helped companies like Microsoft, HP, IBM, Dell, Toshiba, AMD, Intel,
AMD, Philips, Sony and Texas Instruments anticipate technology changes, in his keynote
speech will address how companies can build the perfect storm for home automation.
“The technology advances in home automation are driving price, ease of use and
compelling consumer applications that will push home automation over the tipping point
to broad market adoption,” says Enderle. “I will address the why behind home
automation’s relatively slow market adoption and point out how, with a little help,
technology companies and consumer electronics manufacturer can move the market to
broad adoption.”
The Enderle Group is a forward looking emerging technology advisory firm. With over
25 years experience, it has provided regional and global companies with guidance in how
to better target customer needs; create new business opportunities,; anticipate technology
changes; select vendors and products; and present their products in the best possible light.
Before founding Enderle Group, Rob was the senior research fellow for Forrester
Research and the Giga Information Group before that he was with Dataguest where he
became one of the most widely publicized technology analysts in the world.
The INSTEON Alliance consists of more than 700 member companies and developers
that are implementing the INSTEON wireless home control technology that leverages the
powerline to offer the most cost effective, reliable and simple-to-use platform for
consumer electronics products. INSTEON technology is the award-winning home control
networking technology created by SmartLabs.
“We are on the threshold of mass market adoption of home automation,” says Rajeev
Kapur, president of SmartLabs. “We decided early on that for home control to reach the
mass market, INSTEON needed to be based on a technology that made it reliable,
affordable and simple to use. The time is right for developers, OEMs and technology
companies knocking on the door of the digital home to pick the technology optimized for
the home and the home owner.”
Decision makers evaluating home control and the future of the connected home are
invited to attend the INSTEON Development and Technology Conference to be held in
conjunction with Parks Associates CONNECTIONS™ the Digital Home Conference
May 2-4 in Santa Clara, Calif.
The cost is $250 for the INSTEON Development and Technology Conference. For a full
agenda and more information, visit www.insteon.net. Attendees need not be INSTEON
Alliance members.
For more information about INSTEON, the INSTEON Alliance and its inaugural
Development and Technology Conference, please visit www.insteon.net.
Members of the press interested in attending the event, please contact Michelle Laird at
503-705-4577 or email pr@smartlabsinc.com.
About INSTEON
INSTEON delivers a dual-mesh (wireless and powerline) networking technology
optimized for home management and control. Simple, affordable and reliable, INSTEON
links together core home systems such as lighting, security, comfort control, consumer
electronics, appliances and safety sensors for remote monitoring and control. All
INSTEON devices are peers, meaning any device can transmit, receive and repeat other
messages without requiring a master controller or complex routing software. Adding
more devices makes an INSTEON network more powerful by virtue of a simple protocol
for communication retransmissions and retries. SmartLabs’ INSTEON Alliance offers a
focused community for developers to incorporate the INSTEON standard into their
products.
About SmartLabs Inc.
Founded in 1992, SmartLabs Inc. is the world’s leading authority on electronic home
improvement and automation. SmartLabs is organized into three divisions: SmartLabs
Technology, the pioneering architects of INSTEON; SmartLabs Design, creators of bestin-
class home control products; and, Smarthome Direct, which includes Smarthome.com,
“the Amazon of home automation” (Newsweek, 2004); SmartLabs products are sold to
an international customer base via the Web, phone and retail outlets, as well as to
professional dealers and installers through SmarthomePro. The company’s online catalog
can be found at www.smarthome.com. Information regarding INSTEON can be found at
www.insteon.net. SmartLabs is headquartered in Irvine, Calif.
About Enderle Group
The Enderle Group provides an unparalleled look underneath breaking technology events
to identify the core reasons that buyers and builders of this technology should care.
Enderle Group strives "to bring diverse and challenging views into technology advisory
services and consulting". Built on a rapid response model and focusing on emerging
personal technologies like PALM, Windows 2005, and 64 bit desktop computing;
revolutionary vendors like OQO, Lenovo, and Clear Cube; existing vendors like Dell,
HP, Microsoft, and Intel; and fascinating trends like Consumer Electronics/PC
convergence, the Enderle Group remains a unique and critical resource in the personal
technology market. The current technology landscape is defined by those that can see
trends and move strategically in response to them, and is littered with companies who
were simply unable to adapt. The Enderle Group is designed to help you succeed in this
rapidly changing world.
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